A 501(c)(3) nonprofit rooted in the heart of Downtown San Jose, SoFA District, PETE BE FOUNDATION works hand-in-hand with our corporate partner, PETE BE CENTER, to uplift our city through the power of music, culture, and community.

Born from a collective passion for cultural vitality, community connection, and long-term economic impact, our mission is to create vibrant, inclusive experiences that reflect the spirit of San Jose. Proceeds from our events directly support youth programs, community festivals, and cultural celebrations across the city.

We believe arts, culture, and entertainment are essential to a thriving city—capturing the true identity of San Jose and creating a sense of place. As a hub for cultural gatherings and creative expression, we’re building more than events—we’re building a movement.

Our goal is to elevate the live music experience by spotlighting diverse national talent, producing unforgettable events, and fostering a welcoming atmosphere where all music lovers feel at home.